Privacy policy

    Introduction

    With the following data protection declaration we would like to inform you about the types of personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as "online offer").

    The terms used are not gender-specific.

    Status: 19 January 2021

    Table of contents

    Responsible

    Isardigital Ltd.
    Marktstraße 59
    83646 Bad Tölz

    Authorized representatives: Henrik Heubl, Jack Marshall, Maximilian Mayr

    e-mail address: hello@vystem.io

    Imprint: https://vystem .io/imprint/

    Contact data protection officer

    Sebastian Moleski
    blueDatex GmbH
    Friedrichstr. 68
    10115 Berlin
    E-mail: isardigital.dsb@bluedatex.de
    Phone: 030 / 62 93 98 90

    Overview of the processing operations

    The following table summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

    Types of data processed

    • Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, for example via Facebook pixels (via apps or in other ways), and which relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.Event data is processed for the purpose of targeting content and advertising information (custom audiences); event data does not include actual content (such as comments posted), login information, and contact information (such as names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
    • inventory data (e.g. names, addresses).
    • Content data (e.g. entries in online forms).
    • Contact details (e.g. e-mail, telephone numbers).
    • Meta/communication data (e.g. device information, IP addresses).
    • Usage data (e.g. websites visited, interest in content, access times).
    • Location data (information on the geographical position of a device or person).
    • Contract data (e.g. object of contract, duration, customer category).
    • Payment data (e.g. bank details, invoices, payment history).

    Categories of data subjects

    • Employees (e.g. employees, applicants, former employees).
    • Business and contractual partners.
    • Interested parties.
    • Communication partner.
    • customers.
    • Users (e.g. website visitors, users of online services).

    Purpose of processing

    • A/B tests.
    • Provision of our online offer and user-friendliness.
    • Conversion measurement (measuring the effectiveness of marketing measures).
    • Office and organisational procedures.
    • Click tracking.
    • Content Delivery Network (CDN).
    • Cross-device tracking (cross-device processing of user data for marketing purposes).
    • Direct marketing (e.g. by e-mail or by post).
    • Feedback (e.g. collecting feedback via online form).
    • Heatmaps (Mouse movements on the part of the user, which are combined to form a complete picture.)
    • Interest based and behavioral marketing.
    • Contact requests and communication.
    • Profiling (creation of user profiles).
    • Remarketing.
    • Range measurement (e.g. access statistics, recognition of returning visitors).
    • Security measures.
    • Tracking (e.g. interest/behavioural profiling, use of cookies).
    • Server monitoring and error detection.
    • Surveys and questionnaires (e.g. surveys with possible entries, multiple choice questions).
    • Provision of contractual services and customer service.
    • Management and response to requests.
    • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

    Relevant legal bases

    In the following, we provide the legal basis of the basic data protection regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

    • Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO) - The data subject has given his/her consent to the processing of personal data relating to him/her for one or more specific purposes.
    • Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
    • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
    • Protection of public interests (Art. 6 para. 1 sentence 1 lit. e. DSGVO) - The processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
    • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO) - The processing is necessary in order to protect the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

    National data protection regulations in Germany: In addition to the data protection regulations of the basic data protection regulation, national regulations on data protection apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

    Security measures

    We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk.

    These measures shall include in particular the safeguarding of confidentiality, integrity and availability of data by controlling physical and electronic access to data as well as access, input, disclosure, safeguarding of availability and segregation of data relating thereto. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and responses are made to any threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

    SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

    Transmission and disclosure of personal data

    In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases we observe the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.

    Data processing in third countries

    If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

    Subject to express consent or transfer required by contract or by law, we process or allow the data to be processed only in third countries with a recognised level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, where certifications or binding internal data protection regulations exist (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

    Use of cookies

    Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as "user IDs")

    The following cookie types and functions are distinguished:

    • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
    • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users used for reach measurement or marketing purposes can also be stored in such a cookie.
    • First-party cookies: First-party cookies are set by ourselves.
    • Third party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
    • Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).
    • Statistical, marketing and personalisation cookies: Furthermore, cookies are generally also used in the context of range measurement and when the interests of a user or his behaviour (e.g. viewing certain content, using functions etc.) are stored in a user profile on individual web pages. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as "tracking", i.e. following the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or when you give your consent.

    Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

    Storage duration: Unless we provide you with explicit information on the storage duration of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

    General information on withdrawal and opposition (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be made by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

    Processing of cookie data on the basis of consent: We use a cookie consent management procedure, in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure can be obtained and managed and revoked by users. The declaration of consent is stored so that it does not have to be repeated and the consent can be proven in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Commercial and business services

    We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as "contractual partners") within the scope of contractual and comparable legal relationships as well as associated measures and within the scope of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

    We process these data in order to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with these data and for the purposes of the business organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the persons concerned (e.g. to participating telecommunication, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

    We inform the contractual partners which data are required for the above-mentioned purposes before or within the scope of data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

    We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

    If we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

    customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, short "customer account"). If the registration of a customer account is required, contractual partners are informed of this as well as of the information required for registration. The customer accounts are not public and cannot be indexed by search engines. Within the scope of registration and subsequent logins and use of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and prevent possible misuse of the customer account.

    If customers have cancelled their customer account, the data relating to the customer account will be deleted, subject to the retention of such data for legal reasons. It is the responsibility of customers to back up their data when the customer account is cancelled.

    Offer software and platform services: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests, in order to guarantee the security of our offer and to be able to further develop it. The required information is identified as such within the scope of the conclusion of the order, contract or comparable contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to make any necessary arrangements.

    • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Interested parties, business and contractual partners, customers.
    • the purposes of the processing: Provision of contractual services and customer service, contact requests and communication, office and organisational procedures, management and response to requests, security measures.
    • Legal bases: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Provision of the online offer and web hosting

    In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, and security and technical maintenance services.

    The data processed within the framework of the provision of the hosting offer may include all data relating to the users of our online offer, which are generated within the framework of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

    E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

    Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, date and time of access, data volume transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

    The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilisation of the servers and their stability.

    Content Delivery Network: We use a "Content Delivery Network" (CDN). A CDN is a service that allows the content of an online offer, especially large media files such as graphics or program scripts, to be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

    • Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • the purposes of the processing: Content Delivery Network (CDN), server monitoring and error detection.
    • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 letter f. DSGVO).

    Used services and service providers:

    Special notes on applications (apps)

    We process the data of the users of our application to the extent necessary to provide the users with the application and its functionalities, to monitor its security and to develop it further. We may also contact users in compliance with legal requirements if the communication is necessary for the purposes of administration or use of the application. For further information on the processing of user data, please refer to the data protection information in this privacy policy.

    Legal bases: The processing of data required for the provision of the functionalities of the application serves the fulfilment of contractual obligations. This also applies if the provision of the functions requires user authorisation (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimising the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly asked to give their consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.

    Commercial use: We process the data of the users of our application, registered and possible test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests, in order to guarantee the security of our application and to be able to further develop it. The required information is identified as such within the scope of the conclusion of the use, order, contract or comparable contract and may include the information required for the provision of services and for possible invoicing as well as contact information in order to be able to hold possible consultations.

    Device permissions for access to functions and data: The use of our application or its functionalities may require user permissions for access to certain functions of the devices used or to the, data stored on the devices or accessible by means of the devices. By default, these permissions must be granted by users and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the users' device and software. If clarification is needed, users may contact us. Please note that the denial or revocation of the respective permissions may affect the functionality of our application.

    • Processed data types: Inventory data (e.g. names, addresses), meta/communication data (e.g. device information, IP addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, duration, customer category).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • the purposes of the processing: Provision of contractual services and customer service.
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Registration, login and user account

    Users can create a user account. Within the scope of registration, users are provided with the required mandatory data and processed for the purpose of providing the user account on the basis of contractual obligation fulfilment. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration is used for the purpose of using the user account and its purpose.

    Users can be informed by e-mail about processes relevant to their user account, such as technical changes. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to a legal obligation to keep records. It is the responsibility of users to save their data before the end of the contract if they have terminated their user account. We are entitled to irretrievably delete all user data stored during the contract period.

    In the context of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

    • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • the purposes of the processing: Provision of contractual and customer services, security measures, management and response to requests.
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Contact

    When contacting us (e.g. via contact form, e-mail, telephone or via social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

    The answering of contact enquiries within the framework of contractual or pre-contractual relations is made in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of the legitimate interest in answering the enquiries.

    • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of contract, duration, customer category), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Communication partners, customers, users (e.g. website visitors, users of online services).
    • the purposes of the processing: Contact requests and communication, management and answering of requests, feedback (e.g. collecting feedback via online form), surveys and questionnaires (e.g. surveys with input possibilities, multiple choice questions).
    • Legal bases: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), representation of public interests (Art. 6 para. 1 sentence 1 lit. e. DSGVO).

    Used services and service providers:

    • Hub spot: Customer care and service software (management of customer requests from different channels), ticketing system, feedback, satisfaction and other surveys; service provider: HubSpot, Inc. 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; website: https://www.hubspot.dePrivacy Policy: https://legal.hubspot.com/de/privacy-policy.

    Chatbots and chat functions

    We offer online chats and chatbot functions as a means of communication (collectively referred to as "Chat Services"). A chat is an online conversation that is conducted with a certain amount of timeliness. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

    If you use our chat services within an online platform, your identification number is also stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.

    We point out to users that the respective platform provider may find out that and when users communicate with our chat services and collect technical information about the user's device and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimizing the respective services and for security purposes. Likewise, the metadata of communication via chat services (i.e., the information about who has communicated with whom) could be used by the respective platform providers in accordance with their regulations, to which we refer for further information, for marketing purposes or to display advertising tailored to users.

    If users agree to a chatbot to activate information with regular messages, they have the option to unsubscribe from the information at any time. The chatbot will point out to users how and with which terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, users' data is deleted from the directory of message recipients.

    We use the aforementioned information to operate our chat services, e.g. to address users personally, to answer their queries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chat offers answers to frequently asked questions or to identify unanswered queries).

    Notes on legal bases: We use the chat services on the basis of consent if we have previously obtained permission from users to process their data within the scope of our chat services (this applies to cases in which users are asked for consent, e.g. so that a chatbot sends them regular messages). If we use chat services to answer users' questions about our services or our company, this is done for contractual and pre-contractual communication. Furthermore, we use chat services on the basis of our legitimate interests in optimising chat services, their business efficiency and an increase in the positive user experience.

    Revocation, opposition and cancellation: You can revoke a given consent or object to the processing of your data within the scope of our chat services at any time.

    Provider used: Intercom; Service Provider> Intercom Inc, 55 2nd Street, 4th Fl., San Francisco, CA 94105, USA; Web site:

    Other parties involved: LogRocket: testing and optimization; service provider: LogRocket 87 Summer St., Boston, MA 02110 ; Website: https://www.intercom.com/; Privacy policy: https://www.intercom.com/legal/privacy

    • Processed data types: Contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Communication partners, users (e.g. website visitors, users of online services).
    • the purposes of the processing: Contact requests and communication, direct marketing (e.g. by e-mail or postal mail), reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, conversion measurement (measuring the effectiveness of marketing measures), profiling (creating user profiles).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Cloud services

    We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chatting and participating in audio and video conferences.

    In this context, personal data may be processed and stored on the servers of the providers, as far as they are part of communication processes with us or otherwise processed by us as described in this privacy policy. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of cloud services also process usage data and metadata that they use for security purposes and service optimization.

    If we use cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on the users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

    Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of cloud services has been agreed upon in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes).

    • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
    • the purposes of the processing: Office and organisational procedures.
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Used services and service providers:

    Newsletter and electronic notifications

    We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If, in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our services and us.

    To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for the purpose of personal contact in the newsletter, or other information if this is necessary for the purposes of the newsletter.

    Double opt-in procedure: The registration to our newsletter is always done in a so-called Double-Opt-In-Procedure. This means that you will receive an e-mail after registration in which you are asked to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

    Deletion and limitation of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list for this purpose alone (so-called "block list").

    The logging of the registration procedure is based on our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

    Notes on legal bases: Our newsletters are sent out on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

    Contents: Information about us, our services, actions and offers.

    Measurement of opening and click-through rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from their server. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.

    This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. We use the analyses to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

    The measurement of opening rates and click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users.

    A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled, or it must be contradicted. In this case, the stored profile information will be deleted.

    • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
    • Persons concerned: Communication partner.
    • the purposes of the processing: direct marketing (e.g. by e-mail or postal mail).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
    • Possibility of appeal (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.

    Used services and service providers:

    Advertising communication via e-mail, post, fax or telephone

    We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

    Recipients have the right to revoke their consent at any time or to object to the promotional communication at any time.

    After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

    • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
    • Persons concerned: Communication partner.
    • the purposes of the processing: direct marketing (e.g. by e-mail or postal mail).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Web analysis, monitoring and optimization

    Web analysis (also known as "reach measurement") is used to evaluate the streams of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.

    In addition to web analysis, we can also use test procedures, e.g. to test and optimise different versions of our online offer or its components.

    For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, web pages visited and elements used there, and technical details such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

    The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the data stored in the context of web analysis, A/B testing and optimization are not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

    Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is the consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

    Other parties involved: LogRocket: testing and optimization; service provider: LogRocket, 87 Summer St., Boston, MA 02110 ; Website: https://logrocket.com/; Privacy policy: https://logrocket.com/.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • the purposes of the processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioural profiling, use of cookies), conversion measurement (measurement of the effectiveness of marketing measures), profiling (creation of user profiles), click tracking, A/B tests, feedback (e.g.e.g. collecting feedback via online forms), heat maps (mouse movements by users, which are combined to form an overall picture), surveys and questionnaires (e.g. surveys with input options, multiple choice questions).
    • Security measures: IP masking (pseudonymization of the IP address).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

    Used services and service providers:

    online marketing

    We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of its effectiveness.

    For these purposes, so-called user profiles are created and stored in a file (a so-called "cookie") or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned contents is stored. This information may include, for example, the content viewed, web pages visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

    The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

    The information in the profiles is usually stored in the cookies or by similar methods. These cookies can later generally also be read out on other websites that use the same online marketing procedure, analysed for the purpose of presenting content and supplemented with additional data and stored on the server of the online marketing procedure provider.

    As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing methods we use and the network links the users' profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

    As a matter of principle, we only have access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

    Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

    Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is the consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

    Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), Facebook is able on the one hand to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to ensure that the Facebook Ads placed by us are only available to such users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network"). https://www.facebook.com/audiencenetwork/ ), which have also shown an interest in our online offer or which have certain characteristics (e.g. interest in certain topics or products, which can be seen from the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and are not annoying. The Facebook Pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement").

    b) delivering commercial and transactional messages (e.g., targeting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have a special agreement with Facebook ("Addendum for Responsibles", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has declared itself willing to fulfil the rights of those affected (i.e. users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a contract processing agreement ("Data Processing Conditions ", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to the processing in the USA on the basis of standard contractual clauses ("Facebook-EU Privacy Amendment, https://www.facebook.com/legal/EU_data_transfer_addendum).The The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), event data (Facebook) ("event data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to persons or their actions; the data includes e.g., information about visits to websites, interactions with content, features, installations of apps, purchases of products, etc.; the Event Data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, or contact information (such as names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
    • Persons concerned: Users (e.g. website visitors, users of online services), interested parties.
    • the purposes of the processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavioural marketing, profiling (creation of user profiles), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
    • Security measures: IP masking (pseudonymization of the IP address).
    • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
    • Possibility of appeal (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection (so-called "Opt-Out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary form for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. (c) USA: https://www.aboutads.info/choices. d) Inter-territorial: https://optout.aboutads.info.

    Used services and service providers:

    • Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (for more information, please refer to this privacy policy). With the Tag Manager itself (which implements the tags), no user profiles are created or cookies are stored. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy.
    • Google Analytics: Online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy policy: https://policies.google.com/privacyOpt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=deSettings for the display of advertisements: https://adssettings.google.com/authenticated.
    • Google Ads and Conversion Measurement: We use the online marketing method "Google Ads" to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a so-called "conversion tracking tag". However, we ourselves do not receive any information that identifies users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
    • Facebook pixels and target group formation (custom audiences): service provider: https://www.facebook.comFacebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacyPossibility of opposition (opt-out): https://www.facebook.com/settings?tab=ads.
    • Hub spot: Marketing software for lead generation, marketing automation and analysis; service provider: HubSpot, Inc. 25 First St, 2nd floor, Cambridge, Massachusetts 02141, USA; Web site: https://www.hubspot.dePrivacy Policy: https://legal.hubspot.com/de/privacy-policy.

    Plugins and embedded functions and content

    We include in our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third party providers"). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter referred to uniformly as "content").

    The integration always assumes that the third party providers of this content process the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore required to display these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain technical information about the browser and operating system, the websites to be linked, the time of visit and other details about the use of our online offer, as well as being linked to such information from other sources.

    Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is the consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

    • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
    • Persons concerned: Users (e.g. website visitors, users of online services).
    • the purposes of the processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.
    • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 letter f. DSGVO).

    Used services and service providers:

    • Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy.

    deletion of data

    The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for which the data were processed ceases to apply or if they are not necessary for the purpose).

    Unless the data are deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that must be stored for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person.

    Further information on the deletion of personal data can also be found in the individual data protection notes of this privacy policy.

    Amendment and update of the privacy policy

    We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notification.

    If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

    Rights of data subjects

    As a data subject, you are entitled to various rights under the DSGVO, which result in particular from Art. 15 to 21 DSGVO:

    • Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out pursuant to Art. 6 (1) (e) or (f) DPA; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
    • Right of revocation for consents: You have the right to revoke consents at any time.
    • Right to information: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
    • Right of rectification: You have the right to request the completion of data concerning you or the correction of incorrect data concerning you, in accordance with the law.
    • Right of cancellation and limitation of processing: You have the right to request that data concerning you be deleted immediately in accordance with the law or, alternatively, to request a restriction on the processing of the data in accordance with the law.
    • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common, machine-readable format in accordance with the law, or to request that it be transferred to another responsible party.
    • Complaint to the supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of suspected infringement, if you believe that the processing of personal data relating to you is in breach of the DSGVO.

    Definitions of terms

    This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

    • A/B tests: A/B tests serve to improve the user-friendliness and performance of online services. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of content or the labels of the navigation elements may differ. Subsequently, based on the behaviour of the users, e.g. longer stays on the website or more frequent interaction with the elements, it can be determined which of these websites or elements correspond more to the needs of the users.
    • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with the help of which contents of an online offer, especially large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
    • Cross-device tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is recorded in so-called profiles across devices by assigning users an online identifier. This allows the user information to be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). With most providers, the online identification is not linked to clear data, such as names, postal or e-mail addresses.
    • Heatmaps: "Heatmaps" are mouse movements of the users, which are combined to an overall picture. With the help of this picture it is possible to recognize e.g. which web page elements are preferred and which web page elements are less preferred by users.
    • IP masking: IP masking is a method in which the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, especially in online marketing
    • Interest based and behavioral marketing: One speaks of interest-based and/or behavioral marketing when the potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behaviour (e.g. visiting and staying on certain websites, buying behaviour or interaction with other users), which is stored in a so-called profile. As a rule, cookies are used for these purposes.
    • Click tracking: Clicktracking allows to overview the movements of users within an entire online offer. Since the results of these tests are more accurate if the interaction of users can be tracked over a certain period of time (e.g. so that we can find out whether a user likes to return), cookies are usually stored on the users' computers for these test purposes.
    • Conversion measurement: Conversion measurement (also known as "visit activity evaluation") is a method to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this enables us to track whether the ads we have placed on other websites have been successful.
    • Personal data: "personal data' means any information relating to an identified or identifiable natural person (hereinafter referred to as 'data subject'); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person
    • Profiling: Profiling is any automated processing of personal data which consists of using personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information on age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
    • Range measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for the purpose of range analysis in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offering.
    • Remarketing: One speaks of "remarketing" or "retargeting", for example, when it is noted for advertising purposes which products a user has been interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
    • Server monitoring and error detection: With the help of server monitoring and error detection we ensure the availability and integrity of our online offer and use the processed data to technically optimise our online offer. Performance, capacity utilisation and comparable technical values are processed, which provide information about the stability and any conspicuous features of our online offer. In the event of errors and anomalies, individual enquiries from users of our online service are recorded in order to identify and eliminate sources of problems.
    • Location data: Location data is created when a mobile device (or another device with the technical requirements for a location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data serve to indicate the geographically determinable position of the earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
    • Tracking: Tracking" is the term used when the behaviour of users can be traced across several online offers. As a rule, behavioral and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
    • Person in charge: Controller" shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
    • Processing: "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers practically all handling of data, whether it be collection, analysis, storage, transmission or deletion.
    • Target group formation: Target group formation (or "custom audiences") is used when target groups are determined for advertising purposes, e.g. the insertion of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where he/she viewed the products. Lookalike Audiences" (or similar target groups) are, in turn, when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.